Roman & Williams

The art of materiality and the modern marketplace.

Material research, architectural styling, and experiential retail design development for a luxury marketplace in Daejeon, South Korea.

Working within Roman and Williams' overarching design vision, Stellah developed extensive visual research exploring craftsmanship, decorative architectural detail, material palettes, and specialty retail presentation. Particular attention was given to tile treatments, confectionery displays, and merchandising environments, investigating how traditional marketplaces could inform a richly layered contemporary luxury retail experience.